A review of the companies & brands competing for your business – both directly within your category, as well as those outside your category, who are able to meet your clients’ needs through a competing approach.
Unearthing new perspectives from your business’s existing information & knowledge, by reviewing it through the point of view of someone who is not entrenched in the day to day operations.
Conducting in depth qualitative interviews with key clients + members of your team, to unpack the complexities of your brand’s current reality: what do you think the brand stands for vs what it really is.